WILLOW & SAGE  BRANDING Project


Here is a recent, branding design project for Willow and Sage, a beauty business who specialise in soap and luxury home care products.  They needed a brand new logo that spoke to the natural ingredients they use in their products, locally sourced from the Cotswolds.


Along with their new logo, they wanted a clear brand strategy to help them find their identity. We gave them clear steps on how to portray their products online and their product packaging. A detailed 20 page brand guidelines and 1 page easy brand guidelines, really made it easy for them to follow, as well as, anyone else who they onboard onto the Willow & Sage team as they grow.


We also built them a responsive wordpress website, with SEO setup to help them feature higher on search engines.


This gave Willow & Sage, confidence in how to put their products into the world, including via social media and on printed goods. They have the plan that will gain them a big following going forwards and ultimately more sales.