WILLOW & SAGE 

Branding & Website


Client


Willow & Sage — a Cotswolds-based beauty business specialising in luxury handcrafted soap and home care products.



Challenge


Willow & Sage needed a cohesive brand identity that reflected the purity and locality of their natural ingredients. Their existing visuals didn’t clearly communicate the essence of the products or support a consistent presence online and on packaging. In addition, they required a responsive website optimized for search and customer engagement.



Solution from Puffinbot


Puffinbot worked closely with Willow & Sage to deliver a full brand identity system and digital presence:


Brand Identity & Strategy

  • Created a bespoke logo that communicated the natural, artisanal quality of the products
  • Developed a detailed 20-page brand guidelines document plus a concise 1-page version to ensure consistent use across channels
  • Built a clear visual strategy for product packaging, social media, and print

Website Design & SEO Setup

  • Built a fully responsive WordPress website tailored to product storytelling and conversions
  • Configured foundational SEO elements to help improve search visibility from launch onward


This gave Willow & Sage a complete, professional identity system they could use confidently across digital and physical touchpoints.



Outcome & Impact


By aligning brand visuals with Willow & Sage’s core values — nature, quality, locality — the business now has:


  • Clarity and consistency in how products are presented online and at retail
  • A systematic brand toolkit that can scale as the business grows
  • A WordPress site optimized for search engines that supports long-term discoverability
  • Confidence in marketing execution, both on social media and print


This foundation sets them up to attract a bigger audience and support ongoing sales growth as they expand their reach.



Why This Matters


Rather than just pretty visuals, Willow & Sage gained a strategic identity and website that attracts the right audience, enabling them to compete with larger brands in the beauty market. This combination of brand and digital presence is essential for sustainable growth.



Interested in a similar transformation?


If you’re building or refining your brand and want a strategic design partner, let’s talk — Puffinbot can help you shape a visual identity that works for your business goals.