• A person is holding a piece of paper with a picture of people on it.

    • The Russell Primary School 

    Print Design & Event Promotion 


    Client


    The Russell Primary School — a community-focused primary school in Petersham, Richmond, welcoming children aged 3–11.


    The Challenge


    The Russell Primary School required two distinct types of printed communication, each serving a different purpose but needing to remain visually consistent with the school’s identity.


    1.   General School Promotion


    The school needed an informational A5 flyer to introduce The Russell School to prospective parents. This piece needed to:

    • Clearly communicate the school’s ethos, values, and offerings
    • Feel warm, approachable, and trustworthy
    • Present information in a clear, easy-to-read format
    • Work as a general handout for enquiries and community distribution


    2.    Open Day Promotion


    In addition, the school was preparing for an upcoming Open Day and needed promotional materials that would:


    • Clearly highlight the event date, time, and booking details
    • Be highly visible both on-site and locally
    • Work across multiple formats, including:
    • An A5 event flyer
    • A large outdoor banner/sign
    • Be suitable for both print and social media advertising


    Both pieces needed to be delivered on a tight timeline while maintaining brand consistency.



    Puffinbot’s Solution


    Puffinbot created a cohesive set of print materials (with digital files), designed as part of a flexible communication system rather than isolated designs.


    A5 School Information Flyer


    • Designed a double-sided A5 flyer focused on introducing the school to prospective parents
    • Used existing brand elements — logo, colours, and typography — to maintain consistency
    • Structured content with clear hierarchy, making key information easy to scan
    • Integrated photography supplied in collaboration with a local photographer to reflect the school’s environment and community


    This flyer serves as a general promotional tool, suitable for ongoing use throughout the year.



    Open Day A5 Flyer


    • Designed a separate A5 flyer specifically for the Open Day event
    • Prioritised clarity and immediacy:
    • Prominent “Open Day” headline
    • Clear date, time, and visit details
    • Included a QR code to allow parents to quickly book their place online
    • Adapted the visual style to feel welcoming while standing out from the general information flyer



    Large-Format Outdoor Banner / Signage


    • Adapted the Open Day flyer into a large outdoor banner displayed on the school’s railings
    • Optimised the design for distance viewing, ensuring key details remained legible to passers-by
    • Maintained visual consistency with the Open Day flyer so messaging was instantly recognisable
    • Designed with real-world conditions in mind, including outdoor placement and visibility



    Outcome & Impact


    The final designs delivered clear benefits for the school:


    • Consistent visual identity across general promotion and event marketing
    • Improved local visibility through large-format outdoor signage
    • Clear communication for prospective parents at different stages of their decision-making
    • Positive feedback from the Headteacher, who valued both the design quality and efficient turnaround.


    By creating multiple assets tailored to different needs, Puffinbot helped The Russell School communicate clearly while reinforcing a strong, cohesive brand presence.



    Why This Matters


    For schools and community organisations, effective communication relies on:


    • Clear information
    • Visual consistency
    • Design that works across formats


    This project demonstrates how thoughtful design can support both long-term school promotion and time-sensitive event marketing, without sacrificing clarity or warmth.



    Need clear, consistent communication materials


    Whether you’re promoting your organisation or advertising an upcoming event, Puffinbot can help you design print and digital materials that work together and communicate with confidence.


    Get in touch to discuss your next project.