Scoop logo Project

We recently did a logo design project for The Sycamore, a restaurant in Corbridge. They were adding a Deli to their existing brand and logo. The Deli was to be called ' Scoop', where they would serve coffee, ice cream and sandwiches. The owner was very clear that they wanted the 'Scoop' logo to be very similar to their existing logo for the Sycamore (above with creamy-grey background). 

We kept the logo as similar to the original, maintaining the link accross the brand. We simplified the sycamore leaf pattern and replaced the fork with an icecream. The main colour is classic, much like the cream in the 'sycamore' logo, though this time we lightened the text, sycamore leaves and ice cream to help these elements in the logo pop and stand out from the restaurant arm of the business.

We also provided the Sycamore team with a simplified and circular 'Scoop' logo. This could be used in signage, social media profile pictures, circular lids and much more. This ultimately gave them a lot more flexibility with how they show-off their brand.