Sneak Brand Design Project

Sneak was a 'just for fun' logo and brand redesign project for a fictitious stylish sports clothing brand. The brief required a redo of an existing logo that was feeling a little dated and needed a simple, modern and stylish single letter logo / monogram logo to refresh their brand. This minamilist design is two circles cut to reveal the 'S' of Sneak. Above are some mockups with the logo and logo pattern in action. 

We created a series of visual assets with detailed explanations on how and where to use them. We also created a brand voice and messaging that would attract new demographics Sneak had previously been unable to reach.